In an age where the Internet is an integral part of life, the usage of a search engine is likely at the foundation of the user experience. This is a world where instantaneous access to information is not simply a 'helpful to have' for researchers and writers, it is at the bedrock of our consumer society. Consumers are becoming increasingly aware that the ancient epithet of 'nothing in life is free' is even more relevant than when it was indited. There is an associated aphorism 'if something is free you are getting exactly what you pay for'. Herein lies the impediment with the use of search engines. They offer indispensable support – but that service is surely not free of cost. That expense is a certain level of intrusion into our lives in the form of search engine companies gathering data about our online habits and using that data to fine-tune marketing efforts (often by selling that data to third parties for their use).
We aim to spread out the data collected about you by presenting you with many options. You can choose the search engine(s) in which you want to search. We collect absolutely no data about you, so your privacy is preserved. This is a small step by us to preserve the privacy of our users.
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